Dr. Alexa Dare
College of Arts and Sciences
The purpose of this study was to understand how commercials in the modern era are slowly becoming parts of social movements and are being used as mediums for advocacy. The main topic of the study, toxic masculinity, is important to get involved in because it is an issue that extends beyond just Super Bowl viewership. Toxic masculinity occurs in multiple aspects of society, including the workplace, school, and the household. Discourse, power, and the gaze are several prevalent concepts from this study and show how commercials really can be used to create awareness for any sort of social movement.
Television advertising; Television commercials; Advertising in popular culture; Masculinity in mass media
Citation: Pilot Scholars Version (Modified MLA Style)
Doan, Paul, "Toxic Masculinity and Super Bowl Advertising" (2019). Communication Studies Undergraduate Publications, Presentations and Projects. 94.