Journal Title

South African Journal of International Affairs

Publication Date



This study addresses compliance and business practices at the local level subsequent to the international adoption of the Kimberley Process Certification Scheme by states and the adoption of the voluntary System of Warranties by the diamond industry. This paper also explores the distance between norm creation, norm sustainability and norm expansion. Interests of various stakeholders led to the creation of international norms, and evidence supports widespread compliance at the state level. Data gathered at the local level of retailer suggests, however, that the regulatory system is not leading to the education of consumers that potentially transforms beliefs. Central to understanding the challenge of deepening and broadening new global norms is exploring the distance between compliance within the regulatory regime and the awareness or change of beliefs of stakeholders. Recommendations include steps to make the process of bringing diamonds to market transparent and available to public scrutiny.

Author Supplied Keywords

Kimberley process certification scheme, Conflict diamonds, Norm creation, Sustainability, Corporate social responsibility


Certification; Conflict; Consumers; Diamond Industry; International Relations; Kimberley Process Certification Scheme Conflict Diamonds Norm Creation Sustainability Corporate Social Responsibility

Publication Information

South African Journal of International Affairs, 2014, Volume 21, Issue 3, 413-429.

© 2014 Routledge

Linked version is accepted version

This is an Accepted Manuscript of an article published by Taylor & Francis in South African Journal of International Affairs in October of 2014, available online: 10.1080/10220461.2014.972441





Document Type

Journal Article