Title

Perceived Social Support and Compensatory Consumption Using High-Status Products

Presenter Information

Lindsay Phillips

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Presentation Type

Presentation

Faculty Sponsor

Zach Simmons

Department

Psychological Sciences

Description

The present study examines how manipulating perceived social support influences purchasing behavior (as a proxy for status-seeking). The results provide evidence against one model of self-concept (self-gifting theory), because participants in the low social support group did not rate items at a significantly higher rate than those in the control or high support groups.

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2020 Founders' Day presentation

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Perceived Social Support and Compensatory Consumption Using High-Status Products

The present study examines how manipulating perceived social support influences purchasing behavior (as a proxy for status-seeking). The results provide evidence against one model of self-concept (self-gifting theory), because participants in the low social support group did not rate items at a significantly higher rate than those in the control or high support groups.