Dr. Alexa Dare
College of Arts and Sciences
As electronic cigarettes have become more and more popular with people who are in college I became curious as to what kind of advertisements these companies were using and why they were appealing to a certain age demographic. Considering this this paper looks a Juul advertising and why it might be appealing to children. This is a current problem that the company is navigating a the product has become ever increasing popular to teens and is problematic in increasing children smoking. While the company claims it is marketing to when their advertisements are analyzed it can show how they may appeal to a much wider audience.
Vaping; Electronic cigarette smoking; Advertising and children
Citation: Pilot Scholars Version (Modified MLA Style)
Braccia, Jeffrey, "Juul Advertisement and its Large Appeal" (2019). Communication Studies Undergraduate Publications, Presentations and Projects. 93.