Jordan Kees

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Following a review of previous literature regarding the issues of social class and media communication, a content analytic approach involving coding and functional analysis was adopted to answer the question: Does People magazine’s “Star Tracks” section compose perceptions of upper-class celebrities as “other” for its middle- and working-class readership by portraying universal values in ways that are unattainable by those not in the socio-economic upper class? This study addressed the research question by examining the celebrity photographs as well as the captions of those photographs which are presented in the “Star Tracks” section of the June, July, and August 2008 issues of People magazine. Overall, 13 issues of People provided the sample of 208 photographs and captions examined through content analytic coding of the values presented.

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Student Project

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