Dr. Natalie Nelson-Marsh
College of Arts and Sciences
The following study works to gain a better understanding of the reconstruction of female identity through the communications and depictions in propaganda of China’s one-child policy. With this in mind, a critical discourse analysis was conducted of 22 propaganda ads from the era of the one-child policy. With the communication theory of identity serving as a framework, three themes emerged from this analysis; propaganda depicts a forced identity, responsibility, and gender stereotypes. This research reveals the need for more public images that make less stereotypical generalizations and an understanding that social influences as public as propaganda can affect the reconstruction of identity to fit the expectations as portrayed.
Propaganda, Chinese; Propaganda--Social aspects; Propaganda--Psychological aspects; Gender identity in advertising; Women--Identity
Citation: Pilot Scholars Version (Modified MLA Style)
Alden, Akemi, "One-Child Policy Propaganda: An Analysis of How Chinese Propaganda Depicts and Reconstructs Female Identity" (2020). Communication Studies Undergraduate Publications, Presentations and Projects. 110.