Akemi Alden

Publication Date


Faculty Advisor

Dr. Natalie Nelson-Marsh


Communication Studies


College of Arts and Sciences


The following study works to gain a better understanding of the reconstruction of female identity through the communications and depictions in propaganda of China’s one-child policy. With this in mind, a critical discourse analysis was conducted of 22 propaganda ads from the era of the one-child policy. With the communication theory of identity serving as a framework, three themes emerged from this analysis; propaganda depicts a forced identity, responsibility, and gender stereotypes. This research reveals the need for more public images that make less stereotypical generalizations and an understanding that social influences as public as propaganda can affect the reconstruction of identity to fit the expectations as portrayed.


Propaganda, Chinese; Propaganda--Social aspects; Propaganda--Psychological aspects; Gender identity in advertising; Women--Identity

Publication Information

Communication Studies Capstone Project.

Copyright for this work is retained by the author.

Document Type

Student Project