Shafalika Byrd

Publication Date


Faculty Advisor

Dr. Natalie Nelson-Marsh


Communication Studies


College of Arts and Sciences


This study uses qualitative research methods and narrative style interviews to collect data. Data is analyzed using Structuration Theory to answer the questions: What themes emerge in participants of Air Force ROTC programs? Are there shared incentives to join this organization? Three themes emerged from the data. The first theme, Play to get Paid, highlights members motivation to utilize this program for the financial benefits. The second theme, Career Aspirations, show how some members are drawn to specific career paths offered by the Air Force ROTC programs. Many agreed that the ROTC program was the most beneficial way to enter the United States Air Force. The final theme is Finding your Wingmen. This theme emerged as participants reflected on the relationships they formed in the program to be one of the most rewarding aspects. An analysis of interview transcripts reveals the value of the comradery established is a significant incentive to participants initial motivations.


United States. Air Force ROTC; College students--Interviews; Recruiting and enlistment--United States

Publication Information

Organizational Communication Studies Capstone Project.

Copyright for this work is retained by the author.

Document Type

Student Project