Journal of Consumer Research
A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimull and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis.
Citation: Pilot Scholars Version (Modified MLA Style)
Anand, Punam; Holbrook, Morris B.; and Stephens, Debra, "The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis" (1988). Business Faculty Publications and Presentations. 1.