Pamplin School of Business Administration
This project will first look at the vertical integration strategies of IKEA as they move to gain more control over the beginning of their value chain.Then it will explore the strategic alliances formed as a result of this vertical integration as well as the risks associated with their purchasing strategy in the Trade Area Greater China region.Finally it will seek to determine the best method to efficiently manage the risks presented by these alliances.
Business logistics; Business management; International business enterprises--Management--Social aspects
Citation: Pilot Scholars Version (Modified MLA Style)
Groh, Emily, "Managing Strategic Alliances: The Risks and Rewards of IKEA's Purchasing Strategy in Trade Area Greater China Region (TAGC)" (2015). Business Undergraduate Publications, Presentations and Projects. 3.