Publication Date

Spring 2015

Faculty Advisor

Debra Stephens

College/School

Pamplin School of Business Administration

Department

Marketing

Abstract

The purpose of this paper is to examine the sonic branding industry in terms of definition, history, application, and the use of sounds to influence and engage consumers. In addition the paper will provide information and findings into research done investigating consumer interactions with smartphone notification noises.

Subjects

Auditory evoked response; Branding (Marketing); Consumer behavior

Publication Information

Copyright for this work is retained by the author.

Document Type

Student Project

Included in

Business Commons

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