Pamplin School of Business Administration
The purpose of this paper is to examine the sonic branding industry in terms of definition, history, application, and the use of sounds to influence and engage consumers. In addition the paper will provide information and findings into research done investigating consumer interactions with smartphone notification noises.
Auditory evoked response; Branding (Marketing); Consumer behavior
Citation: Pilot Scholars Version (Modified MLA Style)
Boyle, Jackson, "Sonic Branding: The Auditory Link between Product, Brand, and Consumer" (2015). Business Undergraduate Publications, Presentations and Projects. Paper 2.